Alexander Waldman


Professional artisan.

Impassioned dreamer.


Alexander Waldman

I double-majored in Science in Human Culture and Radio/TV/Film at Northwestern University. Over 5 years of working in production for major motion pictures and broadcast television, I gained extensive experience facilitating complex operational logistics across a range of creative disciplines. I then began to expand my own creative endeavors by creating artwork for music festivals, live events, and private clients on a freelance basis. I have also worked as a Design Coach in the McCormick School of Engineering at Northwestern, helping undergraduate students learn the principles of human-centered design philosophy and practice, and how to incorporate them into their own projects.

From a young age, I’ve been fascinated with the emotional power of art and storytelling. No matter the medium, carefully curated details in service of the big picture have the remarkable ability to transform a “thing” into an evocative human experience. Looking back, it’s no surprise that my background in music, performance, and making things in the family garage have led me to forge a path into art and design. In fact, one of my first personal projects was to choreograph my own version of the EPCOT fireworks show, IllumiNations: Reflections of Earth, when I was 19 years old.

My work often explores the tension between light and darkness and strives to create magic from the space in between. I frequently make use of optical illusions and other tricks of physics in conjunction with various physical mediums to excite the mind and stimulate the senses.

For me, art and design provide an opportunity to connect deeply with people on a shared journey of exploration, interaction, and imagination.